Reaction NYE was a Warehouse Party for the Masses

When I think of New Year’s Eve warehouse parties, I like to imagine secret locations announced a mere 24 hours before, with little-known DJs spinning until the wee-hours of the morning. And while those are incredibly fun, React decided to take a new approach to the idea this year by bringing a full-fledged, two-day festival to a convention center just outside of Chicago. And between two huge stages, incredible lights, an arcade stage, and a skate park, they transformed the Donald E. Stevens Convention Center into a warehouse party that anyone could attend, and it worked out beautifully.